(BPT) - The beach is an ideal place to make memories with friends and family, the perfect way to unwind, relax and soak in the sun. But for those living with uncontrolled moderate-to-severe atopic dermatitis (AD), the most common form of eczema, going to the beach can get complicated when the heat, saltwater and sand can worsen the persistent itch and lesions.

The Now Me: Beach Mode, a program by Sanofi and Regeneron, aims to help empower those living with moderate-to-severe eczema to feel comfortable with their own skin. As part of the program, two teams of patients and caregivers took on common beach day challenges inspired by their own experiences living with eczema. Working together, they activated their “Beach Mode” and found comfort in connecting with each other to have a successful beach day.

Trending Recipes



Recommended for you

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.