LOUISVILLE, Ky. — Scott Satterfield made it official Dec. 4 when he was hired to be the new head football coach at Louisville. The move was announced at a press conference in Louisville, Ky.
Satterfield was the head football coach at Appalachian State for the past six seasons. His teams won at least 10 games in least three of the past four seasons including 2018, when the Mountaineers finished 10-2 and won a Sun Belt Conference championship.
He was introduced at the press conference to a rousing standing ovation. He, his wife Beth and kids Bryce, Isaac and Alli joined him on stage with his kids wearing Louisville jackets.
Satterfield praised his staff at Appalachian State for helping him create a culture of winning and a culture of high character. He wants to create the same at Louisville.
“It’s what dreams are made of for me,” Satterfield said. “It proves the point that if you work your tail off and have a great attitude every single day, your dreams can be met and they will come true, because I’m living those dreams at the University of Louisville.”
Satterfield signed a six-year contract according to a document obtained by the Louisville Courier-Journal that was posted on Twitter, and will receive a base salary of $1.625 million and an additional $1.625 million in compensation “for media, promotional, apparel related obligations.”
He will also receive a bonus of $1.125 million per year for athletic performance if benchmarks are met, plus a bonus of $100,000 per year for athlete academic performance if benchmarks are met.
He’ll also get a car allowance of $1,000 per month and travel expenses for up to four family members in attending road games. He will receive four club seats and two parking passes for home basketball games and a suite and four parking passes for home football games.
Satterfield also received something that is common in the Louisville culture. Louisville is a city known for making baseball bats, especially the “Louisville Slugger.” Satterfield was handed a “ceremonial bat” by Louisville Athletics Director Vince Tyra. Satterfield said not only has Louisville enjoyed winning seasons, but is the alma mater of 2016 Heisman Trophy winner Lamar Jackson, who plays for the NFL Baltimore Ravens.
“I am extremely honored to be the head coach here,” Satterfield said. “There were other schools out there. This is the job I wanted. I wanted to be here because of the success this program has had. (They’ve had) Heisman Trophy winners and NFL players that have moved on and have done great things. One who plays for the Ravens who has taken over and is dominating things. Those are the kind of players we want to get in here.”
Appalachian State also won three Sun Belt Conference championships under the guidance of Satterfield. Appalachian State won the inaugural Sun Belt Conference Championship game 30-19 over Louisiana on Dec. 1.
His overall record at Appalachian State was 51-24 and he was 39-9 in Sun Belt Conference play.
Satterfield played quarterback for Appalachian State as a walk-on from 1991-95. He led the Mountaineers to an 11-0 regular season record in 1995 and to the second round of the Division I-AA playoffs.
He was an assistant coach under Jerry Moore, first as a wide receivers coach in 1998 for just $7,000 a year. He had to supplement his income making snow at a local ski resort before he was brought on full time, a story he told to the crowd at the press conference that drew laughter.
“I asked if that was $7,000 a month,” Satterfield said. “They said no, that was for the whole year.”
Once he was promoted to full-time assistant coach, Satterfield also coached running backs and quarterbacks before bring the passing coordinator at Toledo in 2009 and offensive coordinator and quarterbacks coach at Florida International in 2010-11.
Satterfield said he will have to choose a coaching staff. He did not say if any of his staff members from Appalachian State would be on it, but also did not dismiss the idea.
He said he did meet with the Mountaineers players before flying out to Louisville. Tyra said there were “no guarantees” if any of the Louisville staff members would be retained.
Satterfield said the decision to leave Appalachian State for Boone was an emotional one.
“I need to thank the school that I just left, Appalachian State University,” Satterfield said. “It’s where I’ve spent 23 years as a player, as an assistant coach and a head coach. We had great success there. To our players, thanks to them. They’re unbelievable. We talk about culture and they have it. That culture is incredible and those guys — we made it to the New Orleans Bowl so they’ll be there in a week and a half and they’ll have no problem in that game because of the culture and what they stand for. That’s what we’re going to build here.”