Kidd Brewer Stadium concessions map

A concessions map of Kidd Brewer Stadium indicates the location of beer sales points for the 2019 football season.

BOONE — Appalachian State will implement alcohol sales at Kidd Brewer Stadium beginning with the Aug. 31 football season opener against East Tennessee State, the university announced Aug. 23.

After Gov. Roy Cooper signed North Carolina House Bill 389 into law on June 26 to allow public universities to sell beer and wine at athletics facilities, Appalachian State University’s Board of Trustees approved a resolution on July 25 to allow the university to seek alcohol sales permits for athletics facilities.

Director of Athletics Doug Gillin said in a statement that university officials and community partners collaborated to develop sales policies and procedures that prioritize a safe, positive experience for all attendees.

“We appreciate everyone who has been part of this thorough, diligent effort to further enhance the game day experience for our fans,” Gillin said. “The atmosphere at The Rock is already among the best in the country, and we believe these new options will be a positive addition. Throughout the planning process, we have prioritized fan safety and security and want to maintain a family-friendly environment on game days.”

Gillin had recently indicated that the ABC Board would be considering Appalachian State’s permit request on Aug. 23.

Sales locations

Beer will be sold at six different locations — three in the east concourse, two in the west concourse and one in the south end zone behind the video board — and served by Red Moon Catering and Reid’s Catering.

Wine will not be sold at the Aug. 31 home game, but App State is looking at wine options for future games, according to App State Athletics spokesperson Joey Jones.

The beer sold at the stadium will include the new Appalachian Mountain Brewery Yosef Golden Ale — a licensed product announced on Aug. 14.

“The Appalachian State University Foundation Inc. holds the permits and is responsible for purchasing all alcoholic beverages sold at university athletics events, and we are purchasing products from multiple distributors,” Jones said.

Policies and procedures

• Service begins with the opening of main gates, two hours prior to kickoff, and ends at the completion of the third quarter.

• All patrons will be required to produce valid identification, which will be checked at the point of sale during each transaction.

• Per state law, patrons 21 years of age or older will be permitted to purchase a maximum of one alcoholic beverage per transaction with valid identification.

• Patrons will not be permitted to leave the stadium with alcohol purchased within the venue.

• Law enforcement and contracted security staff will monitor the concourse and seating areas for underage drinking, beverage pass-offs and problematic patrons or situations.

• Public service announcements about drinking responsibly will be shown on the video board and announced via the stadium’s public address system.

Asked if App State would be increasing security staff at football games this season, Jones said, “Prior to each athletics event, we review and adjust law enforcement and security staffing levels, using projected attendance as our primary guiding metric. At this season’s home games, law enforcement and security staff will continue monitoring the concourse and seating areas for general security, and we will have an increased awareness of reducing underage drinking and beverage pass-offs, managing problematic patrons or situations and ensuring patrons do not leave the stadium with alcohol purchased within Kidd Brewer Stadium. Additional responsible drinking fan education measures will also be in place.”

Policies and procedures will be subject to change and modification as the process evolves, App State said. Plans for beer and wine sales at additional App State athletics venues continue to be evaluated.

The Mountaineers will host a pair of home games to start the 2019 season — Aug. 31 vs. ETSU and Sept. 7 vs. Charlotte – before traveling to Chapel Hill for a Sept. 21 game against UNC.

Anna Oakes contributed reporting to this article.

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