BOONE — New River Light and Power has announced they will be conducting residential and commercial telephone surveys as part of a long-term planning study.

The purpose of the survey is to measure opinions of residents and business owners regarding the electric service received from NRLP, as well as communication preferences and perceptions of new strategic initiatives. An online version will be available on the NRLP website soon after the telephone surveys begin.

“We sincerely value our customers and want to ensure their feedback and preferences are factored into our long-term planning,” said NRLP General Manager Ed Miller. “This survey will be vital in helping us understand customer concerns and priorities, and will help guide us in making decisions that best reflect the goals and needs of our customers, especially as we transition to a new wholesale power provider in 2022.”

The survey itself will be conducted by GreatBlue Research, Inc., a professional market research firm located in Glastonbury, Conn. A random sample of NRLP residential and business customers will be called and the name of the firm will show up on the caller ID, if customers have that technology available at their home or business. If customers do not have caller ID technology, the phone number that will appear will be 860-740-4000, or a variation of it.

As required by the Code of Ethics of the National Council on Public Polls and the United States Privacy Act of 1974, GreatBlue Research Inc. maintains the anonymity of respondents to surveys the firm conducts. No information will be released that might, in any way, reveal the identity of the respondent to NRLP. If customers have any questions about the survey, contact GreatBlue Research, Inc. at 860-740-4000, or NRLP at (828) 264-3671.

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