BOONE — Jackson Sumner & Associates announced the recent addition of Joi Neike as director of business development for the company.

Neike holds a degree in business marketing from the University of Virginia and has worked in the marketing and communications field throughout the country for over two decades, most recently serving as senior VP of marketing & business development for Jaffe & Associates based in Washington, D.C. She was a finalist in Business Alabama for “Top CMO” in 2011 and was named one of ExecRank’s “Top Marketing Executives in Privately Held Companies” in 2012.

“We are excited to add Joi to our leadership team to round out our marketing efforts,” stated JSA President and CEO Danielle Wade. “Her ability to create exciting strategies for markets not often thought of as ‘exciting’ makes her the perfect fit for our culture here, and we look forward to seeing her ability to expand our business and improve the customer experience take flight.”

Neike will be working with and supporting the JSA marketing reps throughout the states they serve and will forge relationships with JSA’s agents and agencies, industry affiliates, aggregator partners and companies.

Neike currently lives in Foscoe with her husband, Harry, and their Goldendoodle, Molli. The three spend their leisure time exploring the hiking opportunities in the N.C. mountains.

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