BOONE — High Country Radio has tapped Jeff Brown as program director for the company’s group of radio stations serving the High Country of North Carolina, the group announced in late May.

The group includes Highway 106 and 102-3 (WMMY/WWMY), playing today’s best country, AM 1450 and 96.5 FM WATA-AM, Boone’s legendary “station of record” with “Fish (Bill Fisher) in the Morning,” Mike Kelly Sports, Rush Limbaugh and Just Right Radio, Classic Hits 100.7/99.1 (WZJS-FM), featuring mornings with Tom Lanier, Pulse Boone 95.3 (WXIT) and Glory 1130 (WECR-AM), Newland’s Hometown Station with Phillip Greene in the Morning. The company also owns and operates

“This position is a perfect fit for JB. He’s coming home to the High Country and we welcome him with open arms,” says High Country Radio’s General Manager/Manager Robin Lineberger. “In the short time he’s been here, our sound has improved by leaps and bounds. I couldn’t be happier to have him on our team.” Brown also hosts afternoon drive from 3-6 p.m. on Country Simulcast Highway 106.1/102-3.

Prior to his arrival back in Boone, Brown was with iHeart Media in Greensboro for over 20 years. In his own words, Brown shares: “It’s exciting to return to Boone, the town of my alma mater (Appalachian State University) after all this time, and I’m thrilled to be back home after more than 20 years. We have a great staff and a lot of energy, and we’re going to make some great local radio.”

High Country Radio is a regional partner of Curtis Media Group, NC’s largest independent radio broadcaster with 62 AM and FM signals across the state of North Carolina.

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