BOONE — Appalachian State University students launched Second Story Media, their own student-run communication agency, earlier this spring.
“The thing I am excited about is that we have the three student media, right? We have the radio, TV and The Appalachian,” said Janice Pope, interim Communication Department chair. “Now, we are going to have an agency for students who are on the other side of the equation with advertising and public relations, thinking about information campaigns and helping people reach their communication goals.”
Second Story Media is a collaboration of majors in the Communication Department and the Department of Art. After surveying the community’s needs, they plan to serve organizations by providing public relations, advertising and graphic design expertise. At the moment, it is in production as the students establish the structure to the company. They hope to begin serving clients in fall 2019.