BOONE — Patrick Setzer has been named executive director of national alumni and parent engagement for Appalachian State University effective April 1.

In this role, Setzer will leverage his personal history with the university and institutional knowledge to further engage alumni and other university constituents, including the Appalachian Student Ambassadors and Appalachian Alumni Council networks; identify and establish new alumni chapters; assist the vice chancellor for university advancement, the Office of Alumni Affairs and the director of Parent and Family Services with engagement collaborations and development of key alumni and parent constituents; and serve as lead university representative for the Alumni Travel Tours program.

He will report directly to Vice Chancellor for University Advancement Randy Edwards.

“I am pleased Patrick will lead Appalachian’s increased efforts to reach alumni and parents across the nation for Chancellor Everts and the university,” Edwards said. “There are approximately 127,000 alumni, and many live in the west, southwest, northeast and southern regions of the United States. We are prioritizing outreach and engagement to these important groups, and Patrick’s decades of service to Appalachian position him uniquely for this role.”

Setzer has been employed at Appalachian since 1990. He has served as executive director of alumni affairs for Appalachian since 2010. Prior to this position, he held positions as director of marketing communications and senior associate director of admissions for the university.

In 2013, he successfully led Appalachian’s inaugural “#iBackAPP” Annual Giving campaign, beginning what has now become a key annual fund drive for the university.

“It has been a privilege to serve a wide range of university constituents for the past 29 years alongside outstanding colleagues from Alumni Affairs, University Communications and Admissions,” Setzer said. “I am excited for this new opportunity to serve an institution that I love and to further a positive impact among alumni and parents on behalf of the Appalachian Family.”


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